You’ve heard it said, probably until you’re sick of it, that the best way to find a job in Canada is through networking. Sure. Wonderful. Except when you’re new to Canada, or not even there yet, you don’t exactly have a network, do you? And trying to build one is like looking for a needle in a haystack. How on earth do you find people in Canada who work in your field and who might actually be useful to you?
Well, there is a way, and it’s through using the professional networking website LinkedIn (
http://www.linkedin.com). Don’t know it? Check it out. Unlike other networking websites such as Facebook, MySpace or even LoonLounge, LinkedIn focuses 100% on what people do for a living and how well they do it.
When you create an account on LinkedIn, you build a profile. That profile will be similar to your resume: it will show the jobs you’ve held, the successes you’ve had in those jobs and the progression of your career. You can also ask people who have worked with you to give you testimonials, which will appear on your profile.
All well and good – but what happens then? Well, nothing, if you just sit back and wait for things to happen. Make connections, first of all with people you know – because you never know who they might know. Look at their connections – the people they have added as ‘friends’, or professional contacts, on LinkedIn. Maybe there’s someone on that list you would like to be connected with – so that’s when you ask your contact to ‘introduce’ you.
It doesn’t stop there. Another great strength of LinkedIn is groups. Check out groups for your profession, to start with. You can narrow this search down to country (Canada), or to province, if you know where you plan to live. I have newcomer job-seeker clients who have joined local or regional groups for IT professionals or engineers, for example. Once you’re in a group, you have something in common with other group members, and therefore a reason to contact them or ask them questions. You can join in discussions in the group, or ask questions to the group as a whole. You can learn about issues affecting your profession in the region.
There are also general groups for geographic regions. For instance, I am in London, Ontario, and here there are two networking groups for professional people through LinkedIn. These groups organise occasional face-to-face meetings, to allow members to connect. If you’re already in a group for the city where you intend to move, you’ll have a built-in network awaiting you when you arrive, with people you could call on for advice and meetings you can attend to get to know people.
All these are excellent reasons why LinkedIn usage has gone up by 20% in the last year!
Here are a couple of excellent articles about using LinkedIn productively.
http://blog.linkedin.com/2009/04/09/matthew-schwartz-msj-grab-recruiters-attention-with-these-8-simple-linkedin-tweaks/ : a recruiter talks about what employers like to see when they read a LinkedIn profile – and more and more employers check job candidates out online before deciding to interview them! This article will help you to ensure that your profile reflects your abilities as strongly as possible.
http://webworkerdaily.com/2007/06/15/20-ways-to-use-linkedin-productively/ Other ways you can use LinkedIn to help you with networking, job-seeking, company research and many other useful tasks.
A few final tips on making the most of LinkedIn:
• Make sure that your profile is not only complete, but error-free! I’ve seen many profiles with typos, spelling and grammar errors, and that kind of thing gets noticed. If you’re still learning English, ask someone, preferably a native speaker, to look it over for you and make suggestions. (And, no, much as I’d like to offer, I simply don’t have the time to do this for you. Sorry!)
• Make sure that any testimonials are also written in clear, error-free English (or French, of course, if you’re aiming for Quebec). If you’re trying to impress a Canadian employer, this matters.
• Check your LinkedIn mail at least a couple of times a week, if you don’t have alerts delivered to your email. You might have requests to connect with people, or even people approaching you with questions, and you don’t want to give a bad impression by not replying.
• Start showing your LinkedIn profile on communications, perhaps as a signature in professional emails or in posts on (serious, not social/partying) blogs or discussion forums. It gets it looked at. Many job-seekers now include the URL of their LinkedIn profile in their resume. You can customise your URL to include your name – there are resources online to explain how to do that.
• As on any other forum: don’t ask people for jobs! It embarrasses them and gives them a bad impression of you. DO ask them for suggestions, or for information – for example, if you connect with a manager in a company in your field, ask what qualifications or experience they look for when hiring, or ask if they would take a look at your profile and suggest any experience or training they think would make you a stronger candidate. Ask questions to check out local labour markets, as well; for example, if you’re in a group for software engineers, ask where in Canada the demand is highest for this occupation and what the most in-demand skills are.
• Any networking website is only as useful as what you’re prepared to put into it. If you don’t USE LinkedIn – to find connections, join groups, research companies and so on – then there’s no point in being on it. In online networking or marketing, people don’t come to you; you have to come to them.
See you on LinkedIn!